Panasonic launches $500 Lumix DMC-LF1 enthusiast compact with WiFi, NFC

New Sleek, Stylish Advanced Compact Digital Camera with EVF LUMIX DMC-LF1

Featuring F2.0 LEICA DC VARIO-SUMMICRON Lens with 7.1x Optical Zoom*
* 35mm camera equivalent: 28-200mm

Panasonic is proud to announce a new digital compact camera LUMIX DMC-LF1 from new LF series – a sister line of the world-renowned LX series which have been long acclaimed by the photography enthusiasts for its high picture quality and creative descriptiveness. The new DMC-LF1 incorporates F2.0 LEICA DC VARIO-SUMMICRON lens and 1/1.7-inch large High Sensitivity MOS Sensor in sleek, stylish profile with practical EVF (Electronic View Finder). The F2.0 fast LEICA DC VARIO-SUMMICRON lens boasts excellent descriptiveness produced by its outstanding quality and performance yet achieves 7.1x high optical zoom (35mm camera equivalent: 28-200mm) making this camera even more versatile. The 1/1.7-inch large High Sensitivity MOS Sensor and the high performance Venus Engine achieves clear image recording even at high sensitivity setting taking advantage of rich amount of light.

With the Wi-Fi® connectivity with NFC (Near Field Communication) technology, the DMC-LF1 features "Touch & Share" in which users can connect the camera to their smartphone/tablet anywhere at one-touch to share a image easily right on the spot. It is also possible to use a smartphone/tablet as a multi-capable remote shutter with a monitor. With the new Instant Transfer function, photos are automatically sent to the smartphone/tablet right after shooting. On the other hand, both photo and video can be archived to the registered digital equipment such as PC automatically via the wireless access point (router) at home.

For step-up users who pursue higher expressive performance, the DMC-LF1 comes equipped with a variety of manual functionalities. Newly integrated Control Ring and Composition Guide help experience advanced photography with ease. A variety of special effects that add fun to shooting experience are also integrated in DMC-LF1 – Creative Panorama, Creative Control and Creative Retouch featuring a total of max.15 attractive filter effects*.

The DMC-LF1 records 1,920 x 1,080 60i (NTSC) / 50i (PAL) full-HD video recording in AVCHD / MP4** with high quality stereo sound. The 7.1x optical zoom is also available in video recording. The POWER O.I.S. (Optical Image Stabilizer) with Active Mode powerfully suppresses blur even in video recording. In addition to the 0.2-inch 200K-dot practical EVF, the DMC-LF1 features 3-inch large 920K-dot Intelligent LCD assuring highly visibility in both shooting and image playback.

Advanced in function and more fashionable in design – the DMC-LF1 is for users who wants to get more inspired by photography in their sophisticated lifestyles.
* Some modes of Creative Control cannot be used in Creative Panorama and Creative Retouch.
** 30p (NTSC) / 25p (PAL) in MP4 recording.
- Maximum time to record motion pictures continuously with [AVCHD] is 29 minutes 59 seconds in some European / Asian areas.
- Maximum time to record motion pictures continuously with [MP4] is 29 minutes 59 seconds or up to 4 GB.
- You can check the recordable time on the screen. (For [FHD] in [MP4] format, the file size is large and so the recordable time will drop below 29 minutes 59 seconds.)

1. The F2.0 Fast LEICA DC VARIO-SUMMICRON Lens with 7.1x Optical Zoom

The DMC-LF1 is equipped with newly developed 28mm wide angle LEICA DC VARIO-SUMMICRON lens with 7.1x optical zoom (35mm camera equivalent: 28-200mm). This supreme lens features F2.0 high speed, which boasts approx. 2x higher speed of F2.8 lens, itself generally considered a fast lens. The extraordinarily rich amount of light allows not only using higher shutter speed to capture stunningly clear, sharp, blur-free images in lower lighting situation, but also giving impressive expression to the image by reproducing exquisite gradation and mellow defocus. The lens unit consists of 10 elements in 8 groups with 4 aspherical lenses with 7 aspherical surfaces including an ED (Extra-low Dispersion) lens that compensates for chromatic aberration at entire zoom range. Panasonic achieves integrating F2.0 fast lens in this middle-zoom compact camera by combining the company's unique technologies – a technology for the mass production of a slim lens with a flange of just 0.3mm and a black-box technology for assembling spherical lenses and aspherical lenses.

The super-high-quality LEICA DC VARIO-SUMMICRON lens minimizes distortion at the wide end, so users can get stunning, true-to-life images with outstanding resolution and detail. For more effective countermeasure against hand-shake which tends to occur in shooting with high zoom, POWER O.I.S. (Optical Image Stabilizer) with Active Mode is equipped with DMC-LF1 to powerfully suppress blur in both photo and video recording.

2. The 1/1.7-inch Large 12.1-megapixel High Sensitivity MOS Sensor and Venus Engine

The DMC-LF1 integrates 1/1.7-inch, 12.1-megapixel High Sensitivity MOS Sensor which is larger in size than standard digital compact cameras. Thanks to the extensive light receiving area of each cell, the performance of high sensitivity image recording in low light is obviously superior with its excellent S/N ratio and wide dynamic range. The result is a high resolution image with stunning clarity not only in high sensitivity recording but also in low ISO setting reproducing rich gradation with the exquisitely wide dynamic range even when the situation is highly contrasted.

The high performance image processor Venus Engine also boasts advanced signal processing. The Venus Engine enables deliberate noise reduction process without missing low-frequency noise by searching large detection area to realize high sensitivity image recording even at ISO12800. In addition, Edge Smoothing NR technology helps rendering smooth edges even in image recording at high ISO setting.

The high speed digital signal output technology is integrated to realize high speed consecutive shooting at 10 fps in full resolution with mechanical shutter and to record full-HD 60i (NTSC) / 50i (PAL) smooth video in AVCHD/MP4*. It also contributes to the high speed Sonic Speed AF to catch the most fleeting shooting opportunities. In addition, the high speed burst shooting at 60 fps is available to capture subject with fast motion**.
* 30p (NTSC) / 25p (PAL) in MP4 recording.
** In max. 2.5-megapixel (4:3), 3-megapixel (3:2), 3.5-megapixel (16:9) and 2-megapixel (1:1).

3. Practical EVF and Large, High Resolution LCD for Easy Viewing of Image

The DMC-LF1 is a sleek, stylish digital compact camera but it comes with 0.2-inch EVF (Electronic Viewfinder) with 200K-dot resolution, 100% field of view. It assures stable framing and high visibility of live view image even under strong sunlight.
The 3.0-inch, 920,000-dot Intelligent LCD with super high resolution and a wide viewing angle features automatic brightness adjustment in 7 steps as the surrounding brightness level changes, ensuring easy visibility at all times. The big screen with AR coating reflects fine details, making it easy to check the focus before shooting. It also serves as a small photo and video viewer, allowing the user and friends to enjoy viewing the still and motion images together.

4. Shoot, View, Share Images in More Flexible Way with Wi-Fi® Connectivity with NFC

The DMC-LF1 integrates a Wi-Fi® connectivity (IEEE 802.11 b/g/n) with NFC (Near Field Communication) technology to offer more flexible shooting experience and instant image sharing with easy operation. The NFC allows "Touch & Share" in which users can connect the camera to their smartphone/tablet anywhere at one-touch to share a image easily right on the spot by just pairing the two devices. What is new is that the setup is extremely easy and finishes within a few seconds, making it possible to pair the camera directly to the smartphone/tablet without connection procedure of information input for authorization.
With a smartphone/tablet, remote shooting of both photo and video is available by using the smartphone/tablet for a remote shutter with a monitor which displayed live at smooth 30 fps.

Not only releasing a shutter, zooming, focusing and settings of shutter speed, aperture, exposure compensation are all controllable with a smartphone/tablet.

The Instant Transfer function allows the camera to transfer the photo data to the designated electronic devices automatically whenever shutter is released. In playback mode, users can also touch the image displayed on the camera to transfer it directly to the smartphone/tablet right on the spot. In addition, it is possible to tag the location information to the image by utilizing the GPS (Global Positioning System) log of a smartphone / tablet. All these flexible shooting / browsing / sharing style are made possible with the DMC-LF1 and the Panasonic's dedicated application software "Panasonic Image App" for iOS / Android smartphones/tablets.
Archiving images becomes easy. DMC-LF1 transfer the data to PC or other compliant electronic devices automatically via the wireless access point (router) at home. Also, users can save precious record of memory to the Panasonic's exclusive cloud service "LUMIX CLUB".

The Wi-Fi Direct™ function allows direct playback of images on the DLNA (Digital Living Network Alliance) – compliant VIERA HDTV*.
* Using [Playback on TV] of the Wi-Fi function, you can display images on a TV that supports the Digital Media Renderer (DMR) function of the DLNA standard. Please check the following website about the compatible devices for details.
http://panasonic.jp/support/global/cs/dsc/

5. Get More Inspired with Specialty Functions

A variety of advanced functions are equipped with DMC-LF1 to spur more interest of step-up users in photography. Manual control is easy to try thanks to the Control Ring, which enables direct, intuitive control over frequently-used settings – zooming, aperture, shutter speed, ISO sensitivity and filter of Creative Control / Creative Panorama. To assist learning photography, Composition Guide is also available in DMC-LF1. It is easy to shoot a photo in good composition by just choosing most suitable pattern of composition from – Rule of Thirds Offset, Diagonal Lines, Tunnel, Radiation1, Radiation2 and S-shape – and framing the subjects along the guided lines. Well-composed image has a stunning perspective and dramatically look refined. This function can be used in shooting not only with LCD but also with EVF. Furthermore, DMC-LF1 is equipped with Level Gauge to detect the horizontal / vertical angle of view using its internal level working with the acceleration sensor. This is helpful to keep horizontal composition precisely even when shooting in high or low angle.

6. Creative Panorama & Creative Control / Creative Retouch

The DMC-LF1 is also equipped with popular Creative Control and Creative Retouch featuring a total of 15 filter effects – Retro, Expressive, High Key, Low Key, Sepia, Dynamic Monochrome, Impressive Art, High Dynamic, Toy Effect, Miniature Effect, Star Filter, Cross Process, Soft Focus, One Point Color and Old Days. The Creative Control lets users shoot with a filter effect while checking how it makes difference on the picture, which can be used for video recording, too*. The Creative Retouch enables applying a filter effect on the picture even after shooting in camera.

With the Creative Panorama function, it is possible to apply filter effect of Retro, Expressive, High Key, Low Key, Sepia, Dynamic Monochrome, Impressive Art, High Dynamic, Star Filter, Cross Process, Soft Focus, One Point Color and Old Days to the horizontal / vertical panoramic image, which can be shot by sweeping the camera in any four directions – to right, left, top or bottom.
* Soft Focus and Star Filter cannot be used in video recording.

7. Other Attractive Features for DMC-LF1

High Quality 1920 x 1080 Full-HD 60i (NTSC) / 50i (PAL) Video with Stereo Sound
The DMC-LF1 records 1920 x 1080 at 60i (NTSC) / 50i (PAL) full HD videos with full-time AF and high quality stereo sound in the AVCHD format which excels in both compression efficiency and compatibility with AV equipment for playback. With a dedicated video record button on the back, users can instantly start recording videos while shooting photos without any having to make any extra setting adjustments. Videos can also be recorded in MP4 format for playback on a PC or other portable electronic devices without having to convert the files.
* 30p (NTSC) / 25p (PAL) in MP4 recording.
- Maximum time to record motion pictures continuously with [AVCHD] is 29 minutes 59 seconds in some European / Asian areas.
- Maximum time to record motion pictures continuously with [MP4] is 29 minutes 59 seconds or up to 4 GB.
- You can check the recordable time on the screen. (For [FHD] in [MP4] format, the file size is large and so the recordable time will drop below 29 minutes 59 seconds.)
iA+ (Intelligent Auto Plus) Mode for Photo and Video
For beginners, iA (Intelligent Auto) mode supports taking beautiful pictures with a variety of shooting-assist functions including AF Tracking, Intelligent Scene Selector, Face Recognition and Intelligent ISO Control. The iA Plus mode lets users adjust defocusing area in the background, exposure compensation and white balance for more flexible control.
AC / USB Power Charging

The camera's battery can be recharged either via AC or via USB according to the users' convenience.

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By: Unknown On 8:43 PM

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Ricoh unveils $800 GR compact with 16-megapixel APS-C sensor, continuous autofocus

PENTAX RICOH IMAGING Defines the Advanced Compact Segment with the Introduction of the RICOH GR Camera

Following on the Award Winning GR Digital Series the New RICOH GR Camera Features an APS-C-Sized Sensor and Compact 8.6 Ounce Body at Just $799.95.

Denver, CO (PRWEB) April 17, 2013

PENTAX RICOH IMAGING AMERICAS CORPORATION today announced the RICOH GR, an ideal blend of image quality, camera size and price; setting a new benchmark for the advanced compact camera category. The new RICOH GR camera features an APS-C-sized CMOS image sensor delivering shallow depth of field, exceptional low-light performance and a wide dynamic range for remarkable images across a wide variety of shooting styles.

Remaining true to the heritage of the multi- award-winning RICOH GR Digital series the new Ricoh GR camera combines compact size with outstanding performance. Featuring a 16 megapixel, APS-C-sized CMOS sensor, no low-pass filter and a completely redesigned optical path the GR is built for superb image performance. The newly developed and optimized18.3mm (28mm in 35mm format) F2.8 lens compactly provides high-resolution, wide-angle images with stunning edge-to-edge sharpness all while minimizing chromatic aberration and distortion. The camera's category-leading, nine-blade aperture diaphragm produces a rounded bokeh effect across a wide range of apertures.

Advanced capabilities of the sensor and lens are supported by a newly developed GR ENGINE V imaging processor which optimizes high-sensitivity shooting to ISO 25600 minimizing noise, producing accurate, color-rich images. Finally, a newly designed lens driving mechanism and optimized AF algorithm combined with faster data readout speeds from the image sensor provide a high-speed auto focus system that can focus on a subject in a mere two-tenths (0.2) of a second. A super quick start-up time of approximately one second ensures photographers are guaranteed a speedy capture ready camera in even the most fleeting scenarios; making the RICOH GR the ideal companion camera at a fraction of the size of a DSLR.

"The introduction of the RICOH GR marks a new standard of confidence in the compact camera segment," said Jim Malcolm, Executive Vice President, PENTAX RICOH IMAGING AMERICA. "The RICOH GR camera's unparalleled set of robust features and hardware completely redefines what can be expected from a compact camera."

In keeping with its advanced functionality the GR also offers a range of helpful features common to DSLRs like in-body RAW-data development and a dedicated depth of field preview button to aid in accurate image framing and quick inspection of focus prior to capturing an image. Additionally, the GR boasts full 1080p HD video recording capabilities replete with continual AF during video capture creating sharply-focused, high-quality video output.

Instantaneous photo and video sharing is now a breeze with the GR's optimized Eye-Fi SD card compatibility. Built-in menus allow the user to easily enable automatic transmission of images and video to a smartphone for rapid sharing. Users can even select favorite images and resize them before transmission.

For consumers seeking additional creative expression, RICOH offers an optional wide-angle conversion lens extending coverage to 21mm. The new GR is also compatible with the full range of accessories already offered for the preceding GR Digital line of cameras including viewfinders, flashes, lens hoods and adapters and more.

Pricing and Availability

The new GR advanced digital compact camera provides incredible value with a category-low cost of $799.95 and will be available at retail outlets nationwide and online in May 2013.

Additional information on the GR including product specifications is available here:http://www.pentaximaging.com/news and product images are available here:http://www.pentaximaging.com/press/pressfiles.html.

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By: Unknown On 6:40 PM

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Fujifilm launches alphabet soup of point-and-shoot, compact and bridge cameras

Where to start? Fujifilm has announced 9 new FinePix camera models by our counting, including six bridge models (the S6800 and S4800 series), the JX680 point-and-shoot, the F900EXR compact with WiFi and .05-second autofocus, and more basic F850EXR compact. The S6800, S6700 and S6600 are 16-megapixel bridge shooters with 30x, 28x and 26x zooms respectively, boasting OIS sensor stabilization, 12,800 max ISO, 1.0 second startup, 0.3 second autofocus, 10fps high-speed shooting at full resolution (max 10 frames) and 1080i 60fps HD video, with prices topping out at $250. The 16-megapixel FinePix S4800, S4700 and S4600 have the same 30x, 28x and 26x zoom levels and sensor shift image stabilisation along with auto scene recognition, a 1.3 second startup time, 0.3 second autofocus, 720P, 30 fps video with mini-HDMI output and a max price of $230.

For lovers of smaller form factors, the $100 JX680 point-and-shoot has a 16-megapixel CMOS, 5x Fujinon optical zoom, "creative" filters like soft focus, a 3.0-inch, 230k-dot LCD screen, max 3200 ISO and 720P video with editing. In compact land, the $300 FinePix F850EXR sports a 20x optical zoom, CMOS-shift image stabilisation, a 16-megapixel EXR-CMOS sensor, 3.0-inch 920k-dot LCD, 9 fps continuous shooting (max 5 frames), 1.1 second startup time, Eye-Fi card compatibility and 1080P 60fps video. Finally, the $400 FinePix F900EXR matches all those specs while adding WiFi image transfer capabilitiy, faster 11 fps continuous shooting (5 frames max) and claimed "world's fastest" 0.05 second autofocus speed. Got all that? All the new models will arrive in March 2013, so feel free to check the PR and video after the break if you want more. We're going to take a nap. Fujifilm Finepix S6800 Press GallerySee all photoswhen.eng("eng.galleries.init") Fujifilm Finepix S4800 press gallerySee all photoswhen.eng("eng.galleries.init") Fujifilm Finepix EXR900 Press GallerySee all photoswhen.eng("eng.galleries.init") Fujifilm Finepix EXR850 PR GallerySee all photoswhen.eng("eng.galleries.init")

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FUJIFILM ANNOUNCES TWO NEW LONG ZOOM S-SERIES ALL-IN-ONE BRIDGE CAMERAS THAT GIVE CONSUMERS GREAT IMAGES AND PERFORMANCE

New S-Series cameras feature long zoom, fast autofocus speeds and high resolution imaging for advancing photography consumers

Valhalla, N.Y., January 30, 2013 – FUJIFILM North America Corporation announces its newest S-Series all-in-one bridge cameras, well-known for their precision FUJINON lenses and simple, compact designs. The new cameras feature improved sensors, advanced processing power and amazing lenses to give consumers a great choice of long zoom, yet easy to use digital cameras.

The two new S-Series models – the S6800 and S4800 each boast a powerful Optical Image Stabilization system for excellent blur reduction, and genuine FUJINON long zoom lenses with 30x optical zoom.

Powerful Optical Zoom and Optical Image Stabilization
The FinePix S-Series cameras both offer 30x zoom (24-720mm) with a wide range of focal lengths for maximum versatility. They also each use a superb FUJINON lens that consists of 17 elements in 12 groups, and combines aspherical and ED elements that help to reduce aberrations and promote a superior level of image quality. Each of the new bridge cameras are also capable of a Super Macro mode for users to get as close as 0.78" from a subject for great close-up shots.

"The new FinePix S-Series long zoom bridge cameras give consumers a powerful all-in-one compact design camera that is easy to use and delivers high resolution image quality that photography enthusiasts will enjoy" said David Troy, director of marketing, Digital Cameras, Electronic Imaging Division, FUJIFILM North America Corporation. "These full-featured cameras give users speedy performance, ease of use and the ability to capture beautiful images at amazing distances – perfect for capturing those exciting family images."

Fast Autofocus and Quick Response Times
The S6800 has an impressive 16MP 1/2.3-inch BSI-CMOS sensor that captures excellent quality, low noise shots at sensitivities as high as ISO 12800. With autofocus speeds of 0.3 seconds*1, start-up times of 1.0 seconds*1, a 0.5 seconds*1 interval between shots and a continuous shooting speed of 8fps (max 10 frames at full resolution)*1, users can feel confident about capturing fast-action shots. And with its ultra-high-speed shooting of up to 60fps (max 60 frames, image size 1280 × 960) *1 and up to 120fps (max 60 frames, image size 640 × 480)*1, the S6800 lets users capture the action in slow-motion for advanced photography.

The S4800 uses a 16MP 1/2.3-inch CCD sensor that captures sharp quality, low noise shots and has autofocus speeds of 0.3 seconds*3 and a start-up time of 1.3 seconds*3 for quick action shooting at a great value.

Easy to Use
Both S-Series cameras have an easy to use Mode Dial for shooting selection, a bright 3.0" LCD screen (460k-dot S6800 and 230K-dot S4800) for easy viewing and image framing and the S6800 adds a dual zoom control for speed and precision zooming..

Full HD movie 1080i/60fps with Stereo Sound
The FinePix S6800 makes movie recording as easy as taking pictures using the dedicated movie button to start recording instantly. The high resolution, 1080i movie capture at 60fps with stereo sound and slow-motion capture at 480fps*2 is superb when played back on HDTV screens, and users can even take still photos during video recording. The S6800 also adds a number of in-camera movie editing features including "movie trimming" and "movie join."

The FinePix S4800 also shoots in 720p at 30fps in 16:9 format to let users share memories with friends and family on the big screen using the mini HDMI connector*4. What's more, with the clever Video Scene Recognition feature and a dedicated Video Recording button, you can leave the camcorder at home, and capture some great spur-of-the-moment footage!

FinePix S6800 key features:
• FUJINON Super zoom Lens (24mm wide-angle to 720mm telephoto lens, f/3.1 to 5.9)
• 16MP 1/2.3" BSI-CMOS sensor
o Autofocus speed of up to 0.3 seconds
o Continuous shooting; 8fps (10frames, full resolution), 60fps 60 frames, image size 1280×960) ,120 fps (60 frames, image size 640×480)
o Start-up time of 1.0 second
o Shooting interval time of 0.5 seconds
• Optical Image Stabilization (Sensor Shift)
• Full HD movie 1080i/60 fps with stereo sound and slow-motion capture at 480fps
• Bright 3.0-inch LCD screen ( 460K-dot)
• Manual exposure control(P/S/A/M modes)
• Super Macro to 0.78"
• Dual zoom control
• Instant zoom and Zoom Bracketing
• 4×AA alkaline batteries with an approximately 320 shot battery life
• Available in black, white, and red

FinePix S4800 key features:
• FUJINON Super zoom lens (24mm wide-angle to 720mm telephoto lens, f/3.1 to 5.9)
• 16MP 1/2.3" CCD sensor
• Optical Image Stabilization (Sensor Shift)
• Scene Recognition Auto with 6 pre-set scenes
• Autofocus in 0.3 seconds*1
• HD Movie 720P/30fps with Video Scene Recognition
• 3" LCD monitor (230k dots)
• Manual exposure control (P/S/A/M modes)
• Instant Zoom
• Mini HDMI output
• 4×AA alkaline batteries with an approx. 320 shot battery life
• Available in Black

*1 FUJIFILM research based on CIPA guidelines and conducted in "High Performance" mode
*2 High Speed Movie can be recorded at the following speeds and sizes:
480fps (320 x 120 pixels), 240fps (320 x 240 pixels), 120fps (640 x 480 pixels)
*3 FUJIFILM research based on CIPA standards
*4 HDMI cable not included

Pricing and Availability
The FinePix S-Series will be available March 2013 at the price of $249.95 (S6800) and $229.95 (S4800). Both models will be available in black, and the S6800 will also be available in White and Red.

For complete specs, please go to: https://www.fujifilmusa.com/products/digital_cameras/showcase/index.html

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture archival film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit www.fujifilmusa.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

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FUJIFILM DEBUTS NEW SLIM AND FEATURE-PACKED FINEPIX JX680 DIGITAL CAMERA

Valhalla, N.Y., January 30, 2013 – FUJIFILM North America Corporation today announced the introduction of the FinePix JX680, a slim digital camera with a FUJINON 5x optical zoom lens (26-130mm*1) that is thin enough to fit in your jeans or purse to take wherever you go. It has the perfect combination of advanced features and ease of use, offering Digital Image Stabilization to help eliminate blurry images, and an Advanced Filter function for added creative expression. Additionally, its 16MP CCD sensor ensures that the highest image quality is captured every time and can be easily viewed on its bright 3.0" LCD screen.

"The FinePix JX680 offers consumers a stylish combination of powerful features and creative options all in a slim and affordable compact digital camera that fits in your pocket," said David Troy, director of marketing, Digital Cameras, FUJIFILM North America Corporation, Electronic Imaging Division. "Everyday photographers will enjoy this easy-to-use camera with its exciting feature set that includes Digital Image Stabilization, HD movie capture, and large 3.0" LCD screen."

Slim Camera with 5x FUJINON Lens and Digital Image Stabilization
Despite being ultra-compact (20mm*2), the FinePix JX680 camera offers a wide subject coverage with its 5x FUJINON optical zoom lens, from 26mm*1 (wide) to 130mm*1 (telephoto), resulting in an expanded range of shooting situations. To help with eliminating blurry images – especially at maximum zoom lengths – the JX680 camera employs Digital Image Stabilization to capture as crisp a photo as possible.

HD Capture with Fast Start Up
With a 16MP CCD sensor, the FinePix JX680 camera can produce high-quality, low-noise images, even at sensitivities of up to ISO 3200*3. Stunning movies can be recorded at 720p, and still images with aspect ratios of 16:9 can also be achieved simultaneously. Movie recording can be started in an instant, thanks to the dedicated "Movie Recording Button," and for the creative type of user, the camera also includes a number of advanced movie-editing features.

Easy on the Eyes
Viewing images on the FinePix JX680 is a pleasure with the smooth, easy-to-read vector fonts and the new high-resolution 3.0"/230K-dot LCD screen. Additionally, an Instant Zoom feature, which shows your composition area as well as the area outside your frame, and large buttons in a simple layout, help users concentrate on composing, without ever losing sight of the big picture. Another exciting change in this year's FinePix JX680 is that the battery now does not have to be removed for charging, as it can be connected via a USB cable to the power source.

Advanced Filters
The FinePix JX680 also features new Advanced Filter options that let users enjoy a variety of photographic expressions. Choose from 6 creative patterns, including:
• Pop Color – great for boosting contrast and saturation
• Toy Camera – adds vignetting for a 70's retro look
• Miniature – blurred top and bottom sections for a tilt-and-shift effect
• Partial Color – selects one color and takes the rest of the shot in black and white. (choose from red, purple, yellow, green, blue and orange)
• Soft Focus – create a soft focus effect
• Cross Screen – adds starbursts around bright objects

FinePix JX680 key features:
• 5x FUJINON optical zoom (26-130mm*) with Digital Image Stabilization
• 16MP CCD sensor
• 26mm* wide-angle
• 3.0" LCD screen
• Creative Advanced Filters
• Individual shutter 3D
• Motion Panorama
• Easy to use GUI with large buttons
• 720p HD movie recording with dedicated "Movie Recording Button"
• Advanced video editing features
• Super slim and pocket-friendly (just 20mm*2)
• Battery charging via USB cable

*1 35mm format equivalent
*2 At its thinnest point
*3 ISO 3200 is effective in S mode

The FinePix JX680 will be available March 2013 at the price of $99.95 and will be available in black, and red.

For complete specs, please go to: https://www.fujifilmusa.com/products/digital_cameras/showcase/index.html

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture archival film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit www.fujifilmusa.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

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FUJIFILM LAUNCHES PREMIUM COMPACT ULTRA ZOOM WITH WORLD'S FASTEST AUTOFOCUS SPEED AND WI-FI®

Blazing fast F900EXR has AF of 0.05 seconds and allows users to wirelessly transfer beautiful, sharp pictures and movies to their smartphone or tablet for easy online uploading

Valhalla, N.Y., January 30, 2013 – FUJIFILM North America Corporation today announced the premium, compact long-zoom FinePix F900EXR digital camera that features a new Intelligent Hybrid AF system that focuses as fast as 0.05 seconds*1 by using a new Phase Detection AF system in its advanced EXR-CMOS II sensor. The F900EXR automatically switches between Phase Detection AF and Contrast Detection AF depending on the subject and scene, guaranteeing superb ease-of-use and fast, accurate autofocus no matter what the setting or shooting conditions.

The FinePix F900EXR also has an improved Wireless Image Transfer function that allows users to quickly and easily upload high resolution images and movies to their Apple or Android smartphone or tablet. The F900EXR continues the tradition of superior image quality that the F-Series is known for with its speed, bright lens, intuitive use and advanced features.

"The F900EXR delivers the impressive AF speed that consumers have been demanding, and with speeds as fast as 0.05 seconds, photography enthusiasts won't be disappointed," said David Troy, director of marketing, Digital Cameras, Electronic Imaging Division, FUJIFILM North America Corporation. "And after you've captured those amazing images, the F900EXR now allows you to share the images quickly and easily with its new Wi-Fi®-certified Wireless Image Transfer function."

The FinePix F900EXR features a 1/2" 16MP EXR-CMOS II sensor that delivers superior image quality and performance - especially in low light situations. The F900EXR also uses the bright and fast FUJINON 20x wide-angle long-zoom lens (25-500mm) that produces exceptional images, along with an Intelligent Digital Zoom feature that effectively doubles zoom capability and an ultra-clear 3.0" high contrast 920K-dot resolution LCD.

The FinePix F900EXR includes a new EXR Processor II that more than doubles the performance of the first-generation EXR Processor. With a super-fast startup time of 1.1seconds*2, an interval between shots of 0.5 seconds *2, and burst-mode rates of 11 frames/second *2 (max. 5 frames), the F950EXR offers fantastic response times that make it a joy to use and ensure you should never have to worry about missing that special shot again.

Improved Wireless Image Transfer Function
The F900EXR's new wireless feature lets you transfer photos and movies*3 from the camera to smartphones, tablets and computers and then upload high-quality images to social networking sites like Facebook and Twitter in seconds.

To connect the F900EXR to a smartphone or tablet, users can download the free dedicated "FUJIFILM Camera Application" to their iPhone™ / iPad™ or Android™ smartphone or tablet device to transfer up to 30 pictures at a time from the F900EXR. The app also lets you download movies*3, expanding the range of options available for enjoying pictures taken with the camera.

With its Wi-Fi capability, the F900EXR allows users to back up photos on their home computer. Users simply install the free "FUJIFILM PC AutoSave" software onto their computer and select which folder they want the photos to back up to, and then by linking a Wi-Fi Router and the F900EXR, the camera will backup photos to the home computer.

Pictures stored on the F900EXR can be viewed and selected for download on large smartphone or tablet screens for a smooth viewing experience. No wireless LAN access point or complicated ID or password entry is required, and once pictures have been downloaded to the smartphone, it is simple to upload them to social networking sites.

Sharp, Clear 20x Lens
The FinePix F900EXR camera uses the FUJINON 20x Super wide-angle optical zoom lens to produces crisp high resolution results throughout the focal range, from 25mm wide-angle to 500mm telephoto, along with a Macro Mode that allow sharp focusing down to 1.9" delivering the most brilliant detail possible.

Clear, Beautiful Display and Easy Controls for Enhanced Shooting Control
The FinePix F900EXR has a bright, premium 3.0", 920K-dot LCD monitor with a Monitor Sunlight mode for enhanced viewing in bright sunlight and at wider viewing angels. The F900EXR also lets users assign frequently-used options to the new "E-fn" or extended function button for enhanced ease of use.

Full HD Video with Impressive Speed
The F900EXR uses its EXR-CMOS II sensor to shoot video full HD at a smooth 60 frames per second with improved Phase Detection AF with superior color reproduction. Movie recording can be started with a single press of the dedicated "Movie Recording Button" and records high-quality sound using the built-in stereo microphone.

The Intelligent Hybrid AF system is active during movie recording for fast, precise focus. The camera also offers a Scene Recognition for movie recording feature that automatically adjusts camera settings for landscapes, close-ups, night landscapes, portraits, backlit portraits, and night portraits for high-quality, hassle-free results with a variety of subjects.

Fantastic Built-in Photographic Filters
With its built-in photographic filters, users can now get even more creative with their photography. The F900EXR Advanced Filters include:

• Pop Color – emphasizes contrast and color saturation
• Toy Camera – create shaded borders as if you were taking a photo on a toy camera
• Miniature – adds top and bottom blur for a diorama or miniature effect
• Dynamic Tone – create a fantasy effect by dynamically-modulated tonal reproduction
• Partial Color – retain one selected original color and change the rest of the photo to black and white
• High Key – enhance brightness and reduce contrast to lighten tonal reproduction
• Low Key – create uniformly dark tones with few areas of emphasized highlights
• Soft Focus – blur the focus of the image edges to create a softer effect

Within the FinePix F-Series, Fujifilm is also introducing the new FinePix F850EXR. The F850EXR features a 16MP ½-inch EXR CMOS Sensor and 20X manual zoom to offer tremendous versatility at a great value.

FinePix F900EXR key features list:
• 16MP ½-inch EXR-CMOS II sensor with Phase Detection and EXR Processor II
• 20x optical zoom (25-500mm*4) with CMOS-shift Image stabilization
• 3.0" LCD screen with wide viewing angle
• EXR-Auto (with auto optimization for 108 different scene permutations)
• Full manual controls
• Intelligent Hybrid AF (World's Fastest AF of 0.05 seconds*1)
• Start-up time of 1.1 seconds*2
• Interval between shots of 0.5 seconds*2
• RAW shooting (RAW, JPEG, RAW+JPEG image capture modes)
• Wireless Image Transfer to PC, tablets and smartphones
• 11 frames/second*2 (max 5 frames) continuous shooting (at full resolution)
• Advanced Filters
• Motion Panorama 360
• Full HD 1080p Video (60fps)
• Available in black, and indigo blue
• 260 shots*4 per battery charge

FinePix F850EXR key features list:
• 16MP ½-inch EXR-CMOS sensor with EXR Processor II
• 20x optical zoom (25-500mm*4) with CMOS-shift Image stabilization
• 3" LCD screen
• EXR-Auto mode (with auto optimisation for 108 different scene permutations)
• Full manual controls
• Fast AF of up to 0.21 seconds*2
• Start-up time of 1.1 seconds*2
• Interval between shots of 0.5 seconds*2
• 9.0 frames/second*2 (max 5 frames) continuous shooting (at full resolution)
• Advanced Filters
• Motion Panorama 360
• Full HD 1080p Video (60fps)
• Eye-Fi Card Compatibility
• Available in black
• 250 shots*2 per battery charge

The FinePix F900EXR and F850EXR will be available in March 2013 for $399.95 and $299.95 respectively.
For complete camera specifications, please go to: http://www.fujifilm.com/products/digital_cameras/.

*1 FUJIFILM research as of November 2012. Compared with other digital cameras, based on CIPA standards, and conducted in High Performance mode at the maximum wide-angle position with AF-area mode set to center position
*2 FUJIFILM research based on CIPA standards
*3 FUJIFILM Camera Application for iOS can save movie files up to 1280 x 720
*4 35mm format equivalent
*5 Wi-Fi CERTIFIED logo is a certification mark of the Wi-Fi Alliance

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By: Dilusha On 8:25 PM

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CES 2013: Sony refreshes compact camera lineup with long zoom and Wi-Fi

Wi-Fi technology in the Sony WX200 helps you upload your cat photos quicker

Sony has refreshed its compact camera lineup at CES 2013, introducing five new models across its range.

The Sony WX200 and Sony WX60 both feature the brand's own Exmor R CMOS sensors (18.2 million and 16.2 million pixels, respectively), which it claims deliver images rich in detail.

Sony also says it has improved Optical Steadyshot to greatly improve the camera's ability to reduce the effect of camera shake.

Both cameras feature Clear Image Zoom to boost the 8x and 10x zooms, to double their capability.

Superior Auto mode has also been upgraded, so it can now recognise a wider range of shooting situations, including difficult low-light scenes.

Inbuilt Wi-Fi is included on the Sony Cyber-Shot WX200, and is designed to make image sharing easier. Full resolution images can be transmitted wirelessly to a smartphone or tablet and uploaded to social networks via the Sony PlayMemories mobile app. You can also use a smartphone as a remote control for the camera.

Beauty Effect is featured across the entire new lineup, and is designed to bring out the best in portrait subjects by retouching photos to remove skin blemishes and wrinkles.

All new models also include Advanced Flash, which extends the camera's effective flash range, which should be useful for party shots.

The Cyber-Shot TF1 is Sony's new rugged offering. It is snow, sand, dust and freezeproof and waterproof down to 10 metres (33ft). The body is shock-resistant, with a "fumble-free" design.

It also includes a 16.1 million pixel Super HAD CCD sensor, 2.7-inch LCD screen and a 4x optical zoom lens.

Meanwhile, the Sony Cyber-Shot H200 is a bridge camera with a 26x optical zoom. It features a 20.1 million pixel Super HAD CCD sensor and 3-inch LCD screen.

Finally, the light and small Sony Cyber-Shot W710 is aimed at novices and has a 16.1 million pixel Super HAD CCD sensor, 5x optical zoom lens, HD video and advanced flash mode.

Pricing has yet to be revealed, but all of the new cameras should be available from February.

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By: Dilusha On 12:12 AM

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CES 2013: Olympus launches new tough and high-zoom compact cameras

The SH-50 will be the new flagship long zoom camera for Olympus

A total of six new compact cameras have been introduced by Olympus, all of which fit into its Tough and high-zoom Traveller range. The flagship compacts in both ranges borrow technology from the Olympus OM-D, the company's high-end compact system camera (CSC).

The Olympus TG-2 follows on from last year's Olympus TG-1, and features a f/2.0 high speed lens. Aperture priority shooting is also available, which gives control over background blur.

Other features include GPS tracking, 240fps high-speed moving recording for super-slow motion playback, and a 12 million pixel CMOS sensor. The 4x zoom lens starts at 25mm (35mm equivalent).

It's rugged features include waterproofing up to 15 metres (49ft), shock-proofing from up to 2.1 metres (6.9ft), freeze-proofing down -10C (14F) and crush-proofing up to a force of 100kg (220lbs).

It's also compatible with FlashAir Wi-Fi cards for quickly transferring images to smartphones and tablets.

Second up, the new Olympus SH-50 will be the flagship large zoom camera, featuring a 24x optical zoom and a 16 million pixel sensor. It also features Full HD video recording in 60i and 30p, tele-macro shooting, a manual mode and compatibility with FlashAir cards.

Other cameras joining the lineup include the Olympus SZ-15, Olympus TG-830 and Olympus TG-630. US consumers will also have an Olympus SZ-16.

The Olympus SZ-15 features a 16 million pixel sensor, a 24x optical zoom and a range of "family"-friendly options.

Meanwhile, the Olympus TG-830 includes a 16 million pixel CMOS sensor, 5x optical zoom, GPS and e-Compass, Full HD video recording and 60fps shooting. It is shockproof from 2 metres (6.6ft), waterproof down to 10m (33ft), freeze proof down to -10C (14F) and crushproof up to 100kg (220lbs).

The Olympus TG-630 is billed as a more family-friendly option. It is shockproof from 1.5 metres (4.9ft), waterproof to 5 metres (16.4ft) and includes a 12 million pixel CMOS sensor.

All of the new tough models feature Olympus's auto underwater white balance, which the company promises boasts the most realistic colours on the market.

The new cameras will be available from early February to mid March. The Olympus TG-2 price will be £349.99 (around AU$537/US$563), while the TG-830 price will be £249.99 (around AU$384/US$402). The other cameras in the range start from £179.99 (around AU$276/US$290).

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By: Dilusha On 12:07 AM

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CES 2013: Sigma announces 46MP DP3 Merrill compact camera

The DP3 is Sigma's latest fixed lens premium compact

The DP3 Merrill has a 50mm f/2.8 optic, whereas the DP1 Merrill has a 19mm lens and the DP2 Merrill a 30mm lens.

Because the DP3 Merrill has an APS-C sized (23.4x15.7mm) sensor this 50mm lens produces images comparable with a 75mm on a full-frame camera.

As with Sigma's other 46MP compact cameras, the DP3 Merrill's sensor is a Foveon X3 Merrill device that makes use of the fact that light of different colours penetrates silicon to different depths. As a result, rather than having a Bayer pattern of coloured filters over its surface the Foveon X3 direct image sensor captures light via 15.26 receptors at 3 different depths.

Sigma claims that this, plus the lack of an anti-aliasing filter and the Dual TRUE II image processing engine enables the DP3 Merrill to produce images with detail on a par with those from 46MP cameras and excellent tonal gradations.

Image quality is further enhanced by the fact that the 50mm lens is specifically made to work with the camera's sensor and has a telecentric design so that light waves are close to perpendicular when they hit the sensor. The lens also makes use of Special Low Dispersion (SLD) glass, aspherical elements and has Super Multi-Layer Coatings to reduce flare and ghosting.

A large memory buffer enables the DP3 Merrill to shoot up to 7 raw images in a continuous burst of 4fps. Files may also be recorded in JPEG format or raw and JPEG simultaneously. These images are subsequently written to an SD, SDHC or SDXC card.

Manual focus is possible using a ring on the lens, but the camera also has a 9-point autofocus system and the points can be selected manually or automatically by the camera. There's also a Face Detection AF mode and a Shutter Priority AF option that speeds focusing by stopping the live view feed.

At the back of the camera is a 3-inch TFT LCD monitor, with 920,000 dots. Sigma claims that the screen has good visibility in various lighting conditions and benefits from a wide viewing angle.

A hotshoe can be found on top of the camera for adding accessories such as a dedicated external flashgun.

A Sigma DP3 Merrill price has yet to be confirmed, as has the availability date.

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By: Dilusha On 11:17 PM

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CES 2013: Two new Nikon compact cameras announced

The new Nikon S6500 has a 12x zoom lens and Wi-Fi technology built-in

Nikon has announced two new compact cameras for its Coolpix S-series.

First up is the Nikon S6500 which has a 16MP back illuminated CMOS sensor, Wi-Fi technology built-in for easy sharing of images via a smartphone and a 12x zoom lens with an equivalent focal length range of 25-300mm.

The S6500 also has five new Glamour Retouch effects, including Brighten Faces, which brightens skin tones, and Whiten Teeth, which makes teeth appear whiter.

In addition, the S6500 lens has Nikon's VR system to help reduce the impact of vibration that can blur images captured at telephoto focal lengths.

Nikon has also given the S6500 its Smile Timer with Continuous mode in which the camera captures up to five images continuously and saves them all, as well as Best Shot Selector Mode (BSS), which captures up to five images continuously and saves the one that best captures the smile.

Like the S2700, the S6500 camera has Target Finding AF mode, in which the camera attempts to focus automatically on the most suitable subject just by pointing the camera at it. There's also a Scene Auto Selector, that automatically sets the optimal scene mode, and Face Priority AF that automatically detects and focuses on human faces.

Full HD movie recording with stereo sound is also possible with the S6500 along with a movie recording pause function. The latter enables multiple clips to be recorded intermittently and combined automatically into a single file for one continuous movie. Users can also edit movies to trim selected scenes from the footage.

Aimed at first time camera owners, the Nikon S2700 has Nikon's Scene Auto Selector mode in which the camera assess the subject and automatically selects the optimal scene mode from a choice of six including Portrait, Night portrait, Landscape, Night landscape, Backlighting , Close-up.

In addition, the S2700's Special Effects menu allows users to apply colour and tone adjustments prior to shooting. Meanwhile the Filter Effects allow post-capture edits without the need for a computer.

This camera also has a 6x zoom lens with a focal length range equivalent to 26-156mm in 35mm terms.

Like the S6500, the S2700 has Target Finding AF and Motion Detection that automatically increases the shutter speed if camera-shake or subject movement is detected.

The price and availability dates of the Nikon S2700 and Nikon S6500 have yet to be announced.

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By: Dilusha On 11:07 PM

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Samsung Galaxy Camera review: a 21x compact shooter brought to life by Android

There were no heckles, boos or crickets for Samsung's reps back at IFA. But it's fair to say that the atmosphere following its unveiling of the Galaxy Camera was as muted as it was polite. It didn't help that most journalists in that meeting room were there primarily to see the Galaxy Note II, which was undoubtedly the show's headline act. It was also worrisome that Nikon had recently released a half-hearted Android camera of its own -- the Coolpix S800c running on lowly Gingerbread. And finally, some folks in the room -- ourselves included -- may have been put off by Samsung's talk of "convergence," in reference to the fact that the Galaxy Camera has a micro-SIM slot for HSPA+ cellular data. After all, the whole notion of converged hardware has lost the sheen it once had. Hybridized, perhaps. Modular, maybe. But please, not a camera-phablet.

Here's the thing, though: the Galaxy Camera is not a converged device. It's a camera, plain and simple. It just happens to be one that's hooked up (in a multitude of ways) to the glorious world of Android. More specifically, we're looking at full-throttle Jelly Bean sitting astride the same optically stabilized 21x zoom lens and almost half-inch 16-megapixel sensor that have already been deployed in Samsung's WB850F WiFi camera. These are components which far exceed anything you'd find in even the most image-conscious smartphone. If you want to put a label on it, it's probably more meaningful to describe all this as software convergence. The same OS and cloud-connected apps that have so radically transformed phones, tablets and TVs are now also being deployed in a camera -- and there's no reason why they shouldn't be just as invigorating in this new role. At the very least, don't dismiss this device as a curiosity until you've read our take on it.

Just so we're clear: the Galaxy Camera has more heft than a regular compact, and it feels nothing like a phone. The 35mm maximum thickness (with the lens closed) means it'll just about fit into a breast pocket or baggy shorts, but the 305g weight may compel you to invest in a case, belt clip or strap. At the very least, you'll want to attach the bundled wrist strap, because even with a Gorilla Glass screen there's no way this camera will withstand a fall -- and its surfaces are scarily smooth indeed.

In fact, the lack of protruding dials and buttons is one of the biggest differences between this and its non-Android cousin, the WB850F. As you'll see later, most camera controls are handled via the huge 4.8-inch touchscreen display, such that the physical realm only includes a power / standby button, pop-up flash button and combined zoom knob and shutter release.

You'll want to attach the bundled wrist strap, because even with a Gorilla Glass screen there's no way this camera will withstand a fall.

Of course, there's also a bunch of ports and other inputs. These include a mic at the top of the camera and a speaker on the left side below the flash button, which together allow you to use the camera like a VOIP phone. On the right side we have a 3.5mm audio jack and a handy micro-USB port for charging the device from the mains or a travel charger. Finally, on the underside of the camera you also get a tripod mount and battery compartment flap, which opens slightly too easily if the device is left to tumble about in your bag. Open that flap and you'll find the SIM slot -- which is, if you have a data plan, provides a uniquely direct way of sharing your photos when you're out of the reach of WiFi.

Sure, that SIM slot is interesting -- but it's just one of many ways to get images in and out of the device. Whereas regular cameras generally shoot on full-size SD cards, the Galaxy Camera can shoot to its own 4GB of internal storage or to a microSD card that can readily be transplanted to a smartphone or tablet with its own data plan. More conveniently, since the Galaxy Camera also has WiFi, you could simply tether it to your smartphone or MiFi -- which is actually how we preferred to use the device. If you happen to own a phone that does WiFi Direct, then you can also beam photos and video straight from the camera at very high data rates. All of these connectivity options boil down to the same question: why would you spend extra for a SIM with a data plan that only works for this camera?

No doubt some professionals and power users will decide to invest in a dedicated SIM, if they're likely to need to file photos over the internet daily and to tight deadlines. Over time, remote control apps for the camera may also be developed that will benefit from a direct cellular data connection -- and frankly it's impossible to anticipate all the ways in which this hyper-connected camera could be put to use. But nevertheless, for regular use the SIM slot feels like an unnecessary expense. One of the biggest joys of this camera for us was actually using it to browse, edit and share photos while at home or in a hotel, in which case the camera was simply connected to the local WiFi network. If a version of the Galaxy Camera without a modem would have been cheaper, then that's a missed opportunity to make the device more mainstream.

One feature that will cause little debate is the big, bright and extremely rich HD Super Clear LCD. It's only when you start taking photos through a window of this size -- perhaps on a Galaxy S III or a Galaxy Note II -- that you realize how much a large screen helps with framing and composition. Moreover, the 1,280 x 720 panel does a good job of fending off direct sunlight, which means you won't especially miss the presence of an electronic viewfinder -- even though the Galaxy Camera feels almost large enough to have contained one. One unusual omission is auto-brightness, which means you'll occasionally find yourself burning the battery with a stack of lumens that you don't necessarily need.

As you'll see when we delve into the camera's software interface, this huge display is essential for taking creative control of the camera, since pretty much every aspect of an exposure is dictated by tapping the screen. It's also a requisite of making full use of Android -- not only the ability to play back and edit your photos easily, but also having a decently sized onscreen keyboard with which to type in captions, messages and so on. In other words, this heavy, power-hungry component isn't only justified by the photography, but also by what you're going to be doing with your photographs after you've taken them.

All told, the panel on the Galaxy Camera isn't the best we've seen for all-round use, because it's entirely geared towards brightness and outdoor viewing. When displaying text, either the pixel or sub-pixel density makes the characters slightly hazy at their edges. Compared to the HTC One X's LCD panel, for example, the irregular placing of the dots actually makes this look strangely like a PenTile display. However, this component is intended for viewing images rather than words and it does an excellent job.

What do we stack the Galaxy Camera up against? Although it's priced right at the top end of what a compact camera should cost, much of that outlay is going on the display, quad-core processor and connectivity options. If we were to remove these costly elements, we'd end up with the WB850F, which has the same 21x zoom lens and 1/2.33-inch sensor, and which currently sells on Amazon for just $260. This simple fact tells us much of what we need to know: the Galaxy Camera's image quality is going to jar with its $500 price tag.

When we look at the samples, that's exactly what we find. The auto mode often failed to sufficiently correct white balance, leaving us with excessively cold outdoor images and pinky-orange indoor ones. Noise affected pretty much every shot to some degree, even at ISO 100, and it became a serious issue beyond ISO 800 due to the overcrowding of those 16 million pixels on the sub-half-inch CMOS chip. Considering that you can get an APS-C Nikon D5100 with a kit lens and the same resolution for $580 these days, or a pedigree fixed-lens compact like the Fujifilm X10 for $550, or a Sony NEX-5N mirrorless ILC for $480, it's impossible for the Galaxy Camera's relatively cheap photographic components to put up a fight.

On the other hand, you could say that's an uneven contest. After all, aside from Samsung's habitual overpricing of its cameras, the money that goes on the non-photographic aspects of the Galaxy Camera is hardly being wasted -- it's just being invested in a different set of talents. If we shift the comparison to smartphones like the Galaxy S III, it's obvious that the Galaxy Camera is in a different league than any traditional mobile device.

Combined with the long lens, the larger sensor opens up a world of different shot opportunities and also allows some shallow depth of field. It has better dynamic range and tends to capture and preserve more data per shot, even after you correct for the difference in resolution -- for example the 16-megapixel image of the tomatoes above weighed 4.2MB on the Galaxy Camera and only 1.7MB on the 8-megapixel Galaxy S III. Although the video data rate is broadly the same across both devices, at just over 2 MB/s, the optical stabilization in the Galaxy Camera means that data is used to capture detail rather than the chaotic motion of camera wobble, and the resultant video is actually very good. The stabilization also helps with stills -- we were able to pull off 1/10s low-light shots with virtually no visible shake. The only slight issue with video recording is that audio volume dips noticeably when you engage the zoom, which is something you'll hear in the video below.

Ultimately, we have to conclude that image quality is good enough for the intended audience -- people who are more interested in getting up close to a subject and capturing a moment, and then tweaking and sharing the resulting image, rather than creating something particularly polished. Many of the images from this camera will even be deliberately subjected to low-fi filters and effects before they're shared on Instagram and other platforms, so raw quality just isn't going to be what counts.

There may well be some users who want to use the Galaxy Camera as their primary Android device -- perhaps alongside a small-screened smartphone that isn't great for typing and other non-phone tasks. In that scenario, battery life will be important in exactly the same way as it is on a smartphone or tablet, so we ran our usual looped-video rundown test. Due to a network issue at the time, we disabled cellular data but left WiFi and GPS switched on.

As it turns out, battery life is limited enough that you'll probably want to ration wireless connectivity and only use it as when you need it. With a duration of just six hours and 40 minutes, the Galaxy Camera doesn't last nearly as long as the GS III with WiFi, GPS and cellular data enabled. The gap between the 1,650mAh and 2,100mAh batteries is a big one, and it's likely that the GS III's HD Super AMOLED panel is also more power efficient, in part thanks to its lower brightness.

Bear in mind that you'll need to divvy up that battery capacity between Android usage and actual photography. We were able to drain the battery in just four hours after snapping 115 photos and three minutes of HD video, alongside some heavy editing and sharing over WiFi tethering and WiFi direct. Reducing the amount of browsing and general screen use made a huge difference, especially when we powered off the screen between each shot. This approach gave us 146 shots and 6 minutes of HD video and we still had 40 percent of the battery left. Depending on how you're likely to use the Galaxy Camera, you can count on either charging it every day like a power-hungry smartphone, or carrying a USB power pack or spare battery. Fortunately, the battery is identical to that in the original Galaxy S II, so buying $10 spares should be a cinch.

The upside of all of this wattage is that you're getting an extremely fast and fluid widescreen Jelly Bean experience. We had one crash, and a couple of strange slow-downs, but for the most part every aspect of the camera ran as quickly as the GS III. The processor also allows you to launch the camera app and take a shot within two seconds of tapping the button. It can also pull off a confirmed four frames-per-second at full-res with fixed focus and a maximum burst of 20 shots.

Galaxy CameraGalaxy S IIIGalaxy Note IINexus 7

GLBenchmark 2.5 Egypt HD C24Z16 Offscreen (fps)

Lower SunSpider scores are better. Scores in brackets were recorded before a recent update.

Let's get back to that original question: why bother having Android on a camera? When it's implemented properly, as Samsung has achieved here, the answer to that question is something you feel as soon as you switch on the device. Instead of some clunky traditional camera interface, you'll be welcomed by your own, deliciously customizable environment. Favorite shots can be deployed as wallpaper; slideshow widgets can cycle through your recent photos and those of your friends; your most commonly used image editing and sharing apps can be positioned where you need them; the default keyboard can even be switched to one of your choice, making it easier to tag, rename and caption photos you intend to put online.

You feel more creative and more connected to photography.

The overall effect is to make you feel more creative and more connected to photography, to the point where Samsung's marketing about a "new visual communication era" actually has a ring of truth to it. It's hard to explain, but there's just something fundamentally different and exciting about looking at people's Instagram shots on a device that is so powerfully equipped for taking pictures of your own, with no other hardware or file transfers getting in the way.

On a side note, it would have been nice to use the zoom within the Instagram app, especially since Samsung said the app was being tweaked to allow that, but there's no sign of such a feature. Twiddling the zoom now only changes device volume, as it does anywhere except within Samsung's own camera app.

That's right -- there's no "camera mode" as such. To take a shot you simply launch the camera app, whose icon is permanently positioned on the lower-left corner of each home screen. Alternatively, you can press the shutter release to get the same effect. Either way, it takes less than two seconds for the lens protector to flip open, the barrel to pop out and for the camera to be able to focus and pull off a shot. The shooting interface itself is simple and uncluttered, but heavily geared towards auto and scene-based photography.

The main controls are located on the left side of the screen, which displays the current mode, a dial for choosing a different mode, as well as onscreen triggers for movie recording and shutter release (which behaves identically to the physical shutter release but is sometimes more convenient). Auto mode is pretty good, but we found that it often misjudged color balance and tended towards overexposure. Any discontent with Auto's results will lead you to the second easy-to-use mode, known as Smart. This brings together no fewer than 15 separate shooting styles -- not just scene-based profiles (e.g., Macro, Silhouette, Landscape), but also capture modes (Continuous Shot, Best Shot, HDR / Rich Tone), stitching options (Panorama, Best face) and effects (like Beauty face, which claims to smooth out imperfections). This might sound bewildering, but it quickly makes sense to organize things this way, and more importantly each Smart mode is pretty effective at getting the result you're looking for.

Finally, if you're still not satisfied with what Smart mode can do, then you'll need to resort to the least intuitive of the three modes: Expert, which obliterates the screen with a range of onscreen dials covering P / S / A / M mode, ISO, exposure compensation, aperture and shutter speed. Depending on which priority mode you pick, one or more of these dials will be greyed out and inaccessible, because it's under the camera's control. In full Manual, the exposure compensation dial will be inaccessible and used to display the degree to which, by the camera's reckoning, you are over- or under-exposing. Overall, it's a logical system that stays faithful to how proper cameras work, and it's essential for creative control, but compared to physical dials it's still very tricky to hit good manual settings quickly or in response to changing conditions -- not least because the preview of the shot is obscured by all the dials and, well, there's just so much tapping.

When it comes to looking back at your shots, the stock gallery app is no different to that on Samsung's latest smartphones and tablets, but it proves its worth on this device. When you're looking at a single image, there are just four main image-related buttons along the top right of the screen and they're all well thought out. The Share button brings up a list of all the installed apps that can be used to share or exploit a photo -- for example, if you install Evernote on the camera then this button will give you the option of creating a note out of the photo you're looking at. The second button is a shortcut to the method of sharing you used last -- so if you mostly use Facebook to share a picture, then the second button will likely be the Facebook logo. The third button is a quick and painless Delete, while the fourth button brings up an extensive menu that covers pretty much everything else you'd want to do with a photo: including basic crop, rotate and rename functions, and opening the photo in one of the two bundled editing apps to carry out more complicated refinements (there's Photo Wizard which is smart and easy to use, or Paper Artist which is for mostly gimmicky effects). Of course, you can use any app you like to tailor your images -- the entire Android ecosystem is at your disposal.

It's hard to go back to the closed-off, one-trick ways of a traditional shooter.

It should be clear by now that the software on this camera isn't just a bonus -- it's the Galaxy Camera's defining feature, and it's so engrossing that it's hard to go back to the closed-off, one-trick ways of a traditional shooter. But things hopefully won't stop there: now that Samsung has signaled its willingness to let third-party developers design apps specifically for this camera module, we can envisage a multitude of ways in which it could be made better suited to a range of niche users -- from tech bloggers to realtors, location scouts and untold others who'll want automated scripts for resizing, watermarking and filing photos; remote control apps; and who knows what else. Of course, that'll only happen if the popularity of this camera reaches a tipping point. And, as we've seen by now, there are serious limitations to this device -- namely its price, image quality and battery life -- that may prevent that from happening.

This is a tricky thing to evaluate. On the one hand, if we had $500 to spend on a camera of this size, we'd be more likely to spend it on a sophisticated mirrorless model that delivers better image quality. Alternatively, if we needed a cheap compact, we might opt for the Samsung WB850F, which has WiFi connectivity and the same lens and sensor as the Galaxy Camera, but costs half the price. The fact that we're paying so much money to dupe expensive components already used in smartphones, and that we'd have to spend at least $10 per month extra to get a basic data plan and make use of that SIM slot, all weighs heavily against the Galaxy Camera as a practical purchase.

If the device were smaller and lighter, perhaps with a 4.3-inch panel and a shorter zoom, and if it was priced only slightly higher than a regular non-Android compact (perhaps at $300 or $350), we could imagine it being more mainstream. But alas, that's not what we're looking at right now.

On the other hand, it wouldn't be right to just dismiss something that is so much fun to use. The combination of decent compact camera hardware and the latest version of Android is not only powerful; it's also seriously enjoyable, and it may result in the casual photographer spending far more time perfecting and sharing their pictures than they ever did before. We see it like this: Unless you're a dedicated hobbyist or you're taking photographs for your job, the creativity involved in editing and sharing a photo tends to be a fragile thing. The slightest inconvenience in switching out an SD card, or the boredom of waiting for a file to transfer, could be enough to make someone quit the task at hand and do something more urgent. So, if you've got a wad of notes to spare and you're intent on preserving and sharing the type of photos and videos that even the best smartphone can't achieve, the Galaxy Camera is bound to be rewarding.

(Note: you can find the full sample images of Thailand here.)

Zach Honig contributed to this review.

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By: Dilusha On 7:19 PM

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