Facebook expected to introduce themed Android OS, HTC handset next week

HTC's Status may not have been a tremendous hit, but it looks like Facebook hasn't severed its ties with the smartphone maker just yet. According to TechCrunch and New York Times sources, April 4th's "Come See Our New Home on Android" event is set to feature an HTC smartphone with a custom, Facebook-centric OS. It's perhaps the next best thing to a phone designed and manufactured by Facebook, but instead, HTC will be tasked with creating the hardware. The integration is expected to run deep, however -- when you power on the device, a Facebook home screen is what you'll see first. Additionally, the device's camera and messaging apps will default to Facebook, according to the New York Times report. Hardware specifications have yet to be revealed, but software will clearly be the focus here. Tune in at 1PM EST next Thursday for our liveblog, direct from Facebook HQ.

Source: The New York Times, TechCrunch

Tags: android, facebook, htc, phone, smartphone, socialnetwork

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By: Unknown On 10:32 PM

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RIM prepping Super Bowl ad to introduce BlackBerry 10 to the world

January 25, 2013 – Today Research In Motion (RIM) (NASDAQ: RIMM; TSX: RIM)confirms that BlackBerry 10, its new mobile computing platform that will power the next generation of smartphones and tablets, will be featured in a commercial during Super Bowl XLVII.

This confirmation kicks-off a week of worldwide launch activity for RIM's BlackBerry 10 platform, along with the first two devices to run on the new platform. These activities are part of a broad integrated marketing campaign to support the global rollout of BlackBerry 10. In addition to the 30 second commercial during the Super Bowl that will air in both the U.S. and Canada, BlackBerry will be integrated into a number of pre- and post-game on-site, digital and social activities, including real time engagement with BlackBerry social fans on Facebook and Twitter, as well as extending and amplifying exposure and fan engagement through Promoted Posts and Sponsored Story ads.

"A Super Bowl commercial, is a great opportunity to show the re-designed, re-engineered and re-invented BlackBerry to tens of millions of consumers on the largest advertising stage of the year," said Frank Boulben, Chief Marketing Officer, Research In Motion. "BlackBerry has 30 million social media fans, and we're looking forward to continuing to encourage them and all NFL football fans to see the power of BlackBerry 10 for themselves."

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By: Dilusha On 12:30 PM

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