GetGlue update brings personalized guides, feeds and new ads to iPhone

New GetGlue for iPhone, New Ad Product, and Partnership with the GRAMMY Awards
Today we are excited to announce a new GetGlue iPhone app with significant new features, a new advertising product, and a partnership with the GRAMMY awards. The app will be available in the app store Thursday, February 7, at 9 am ET.

New GetGlue for iPhone
GetGlue is a passionate community of nearly 4 million social television fans. Each day fans share what they are watching with friends and chat about their favorite shows. This new release leverages over 700 million data points in our database as well as the best content from around the web to enhance the discovery on both the first and second screen.

1. Feed. The main Feed now combines updates from friends and shows. In addition to seeing what your friends are watching, you now get video clips, pictures, and recaps from your top shows right in your main Feed. Fans no longer have to seek second­screen content on different sites; all the interesting updates come up in their GetGlue Feed.
2. Guide. The new GetGlue comes with a smart, personalized Guide to what to watch on TV, on streaming, and in theaters. The Guide shows you what your friends are watching and what is trending on GetGlue. Sports fans can get live scores and stats for their favorite teams directly in their Guide. Unlike traditional guides, GetGlue is your full entertainment calendar. You can find new episodes, premieres, finales, movies, games, and major events happening in the coming weeks and months, so that you never miss them.
3. Show Pages. The show Feeds bring you live conversations and media surrounding your favorite shows. Fans can chat with with friends, other fans, networks, and stars while watching the shows they love. The new @ to mention feature is a great way to chat with Facebook friends who are not on GetGlue. You can see which of your Facebook friends like the same show and talk to them without leaving GetGlue. You can also use the show pages to get the latest clips, images, and recaps, as well as post your own links to additional content.

Promoted Entries
We are also announcing immediate availability of our new advertising product for brands, networks, and studios. These native advertising units are called Promoted Entries and can show up on the Feed and Guide pages, offering advertisers a way to connect with their customers around TV shows, movies, and major events.
Any type of content ­ a message, a photo, or a video ­ can be promoted and will appear at the top of the Feed for the entire sponsored campaign. When a user likes a Promoted Entry, it becomes viral and hops to friends' Feeds.
Promoted Entries were first unveiled this past Sunday during the Super Bowl in partnership with Pepsi, the exclusive launch sponsor. Pepsi promoted a clip featuring the Fan Made Countdown video leading up to the Pepsi Halftime Show, and then they rewarded fans with a sticker for checking­ in.
During halftime, over 15% of all tweets about Pepsi came from GetGlue. Also, GetGlue was the #2 source of all tweets about Pepsi, only behind Twitter for iPhone. For the GetGlue recap of the Super Bowl, visit this post on our blog.

The GRAMMY Awards
GetGlue is also announcing that it has partnered with the Recording Academy for the upcoming GRAMMY Awards on Sunday, February 10. All fans who check­in to the GRAMMYs via a GetGlue widget on http://www.grammy.com/live will unlock exclusive branded stickers. In addition, five lucky fans who check­in will win special prize packs, and finally, one very lucky fan will win the grand prize: two seats to next year's GRAMMY awards!

Fun Sticker Upgrades
GetGlue is known for its unique and quirky badge system of digital and real stickers. So far, more than 75 networks have rewarded fans of over 700 shows with exclusive stickers. Today we are pleased to introduce additional fun upgrades for GetGlue stickers:
­ You can now pick the stickers you get every month. ­ You can now get real copies of your stickers sent outside the US. ­ If your friends join GetGlue, you get to unlock past stickers and earn extra free shipping.
The program launches as beta, and in the future fans may need to pay for shipping and handling.

About GetGlue
GetGlue is a community of nearly 4 million passionate TV, movie, and sports fans. GetGlue offers each fan a personalized guide to what to watch on TV, on streaming, and in theaters. Users share what they are watching, chat live with friends and other fans on second screen, and get the latest media and news from their favorite shows. GetGlue is based in New York City and backed by Union Square Ventures, RRE Ventures, TimeWarner Investments, and Rho Ventures.

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By: Unknown On 11:26 PM

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Flipboard app brings personalized news e-zine to Android tablets

Flipboard is now available on Android tablets, including the Galaxy Tab 2 10.1

The digital, personalized news magazine Flipboard on Thursday made the jump to Android tablets.

Flipboard found its new home just days before the holidays, when Flipboard Head of International Development Eric Alexander expects an influx of Android tablets to arrive under trees and in stockings.

Alexander said in a statement, "As more people buy Android tablets for themselves or others over the holidays, we wanted to make sure Flipboard is part of their tablet experience and deliver on a top request from our readers," as reported by CNET.

Flipboard began life as an iOS app over two years ago, and over the summer it became available for Android smartphones, Amazon's Kindle Fire line and Barnes and Noble's Nook e-readers.

Flipboard serves as a visual aggregator for both "world news" and "social news," according to its official Google Play page description.

Users can sign into their various social accounts and tell Flipboard what subjects they care about (i.e. video games, marine biology, etc.).

Flipboard then creates a custom e-zine tailored to your tastes, pulling news, photos and updates from sources ranging from the BBC, National Geographic and The Verge to Instagram and Twitter.

And best of all, Flipboard is free on all platforms.

The new Android tablet Flipboard app sports custom page layouts for the devices' wider screens, which will reportedly make room for longer article excerpts and other improvements.

According to CNET, Flipboard has been working with Samsung for a year to ensure that the app is up-to-snuff on Samsung's numerous Android tablets.

In August, Flipboard celebrated its second anniversary and revealed that it had 20 million users.

Tech. is the essential new weekly iPad magazine from the makers of TechRadar.

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By: Dilusha On 7:41 PM

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Path 2.9 update introduces contextualized, personalized search (update: now with video)

Many of us enjoy looking through our social network history to reflect on shared memories, and Path is helping users do just that with its latest 2.9 update. Adding a comprehensive search feature that uses metadata in addition to user-defined tags, searching "Photos from Thanksgiving" pulls relevant images even if they didn't have those words in the post. The same concept applies to different days and times, like "sunset" or "weekend brunch." Other contextual categories include friends, places, seasons and the weather. There's also a "Nearby" function that taps into your phone's GPS for moments captured in your immediate vicinity.

One particular search that impressed us during a hands-on briefing is the ability to search for "emotions." Similar to the "like" feature in Facebook, Path lets users mark a post with one of five emoticons (smile, frown, laugh, gasp or heart). With the 2.9 update, you can search for all the posts that received a particular emoticon ("funny" searches all the laugh-tagged posts for example). As a little easter egg, if you search for "royal flush," you'll bring up the posts that have received at least one of each emoticon. It's more amusing than useful, but we found it cute nonetheless. The search feature is only in English to start, but the company is planning on additional language support in the future. Check after the break for more screens, or hit the links below to grab the latest version of Path from Google Play and iTunes.

Continue reading Path 2.9 update introduces contextualized, personalized search (update: now with video)

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Source: Path, Path (iTunes), Path (Google Play)

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By: Dilusha On 7:29 AM

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