Wednesday, January 2, 2013

HTC-Apple licensing deal to benefit Android manufacturer

10:10 PM

Back in November, Apple and HTC agreed to a 10 year licensing pact that also resolves all litigation between the two companies. According to HTC China President Ray Yam, the deal really benefits HTC. Yam says that instead of focusing on litigation against Apple, and trying to find workarounds that would allow HTC's devices to be sold in the face of alleged patent infringement, the Taiwan based handset manufacturer could focus on innovation. Wall Street brokerage firm Goldman Sachs said the agreement will prevent HTC from getting shut out of the U.S. market. With the ability to use Apple's IP portfolio, HTC engineers could give the company the chance to move ahead of Samsung, Motorola and other Android manufacturers by having features and creating user experiences that HTC's rivals won't be able to match. As a result, Goldman Sachs sees HTC picking up smartphone market share globally.

Not all investment houses see the pact as being the major event that will turn HTC around. Britain's Barclays Plc says that unless Apple and HTC use the agreement to work on handsets together, the agreement will have no effect on the Taiwan manufacturer's current problems which include lost market share in the U.S. and tough competition in China's smartphone market.


source: FocusTaiwan, DroidDog via AndroidAuthority

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