Big fine for small print on a big bus ad...Related storiesComcast moves to usage based browsing and billingPlusnet: Honesty and transparency are key to web speedsNew code of conduct agreed by big 4 UK ISPsAustralian ISP provider iiNet has paid a $102,000 fine to the Australian Competition and Consumer Commission (ACCC) for an ad on the side of a bus that didn't prominently state the total minimum price for their Naked DSL service.
The Australian Consumer Law dictates that an advertisement that promotes the monthly price of a service must also prominently state the total minimum price.
According to the ACCC, it had "reasonable grounds to believe the advertisement failed to prominently state the total minimum price payable for the service".
This is the first time that iiNet, Australia's third-largest ISP, has received an infringement notice from the ACCC.
iiNet stung by the small printThe ad in question was placed on the backs of buses between February and March this year. It showed that iiNet was offering its Naked DSL service for $59.95 a month on a 24 month contract.
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