Wednesday, June 19, 2013

Nvidia admits mobile is taking over, decides to let others in on its GPU game

9:40 PM

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Nvidia may be missing from the Xbox One and PS4, but the chip maker is about to start a whole new racket, one that could see its silicon in everything from smartphones to supercomputers.

In a blog post, David Shannon, executive vice president, general counsel and secretary of Nvidia, announced today that the company will begin licensing its GPU core tech based on the Kepler architecture.

With DX11, OpenGL 4.3 and GPGPU capabilities, Shannon wrote that a whole new class of licensable GPU cores is about to land.

Kepler is the groundwork for its GeForce, Quadro and Tesla GPUs, plus Logan, the codename of Nvidia's next-gen Tegra chip.

Big guns

We reached out to Nvidia for word on any potential partners and the time frame for the licensing to get off the ground, and received this response from a company spokesperson:

"We're targeting designers of applications processors for a variety of markets," the spokesperson said. "We're just getting going but we're in touch with several potentially significant customers, none of which we are disclosing today."

As for when these partnerships will poke about, look for them to likely emerge in 2015, "given design and testing requirements."

Line 'em up

While licensees can look forward to a full swath of Nvidia support as they work to integrate Nvidia's GPU tech into their own devices, Shannon said the company also plans to offer licensing rights for its visual computing portfolio.

But why license its proprietary tech in the first place? The answer lies in the "upended" IT world, one that's seeing PCs overtaken by smartphones and tablets.

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