Bring on the video warsRelated storiesAdobe announces Photoshop Touch for iOS and Android phonesFilter this: Twitter unleashes free in-app photo filtersInstagram head talks ads, owernship and Windows Phone following video revealInstagram today unveiled a chic cure to capturing and sharing videos through its iOS and Android mobile apps, one that will no doubt give Twitter pause as to what it wants to do next with Vine.
Called Video on Instagram, the feature is more nuanced than its GIF-y counterpart. The Twitter-owned, 6-second video taking Vine has its merits, but Instagram's take on video comes packing a few more features and lacking loops.
In videos lasting up to 15 seconds and no less than three, users can apply one of 13 filters, pick a cover photo and erase the last clip they take. Those extra nine seconds touch on what CEO and Co-Founder Kevin Systrom referred to as the Goldilocks moment: Not too short, not too long.
In a way, he's right, but at the end of the day there's only so much you can do with 15 seconds. On the flip side, there's also too much you can do, so whether Instagram has really hit on the social cinema sweet spot will be subject to the test of time and users' patience.
How it worksAvailable in version 4.0.0, Video on Instagram only captures video on devices running Jelly Bean 4.1 and up, though any device can view the videos. iOS 5 and higher is required to take videos with an Apple product. Videos are also viewable on desktop.
Recording jumps off from the same block as taking a picture. Users hit the Instagram icon on the bottom of their screen, heading into the camera. However, now to the right of the blue camera button is a video camera icon. Clicking on this will take you to video mode, and a red button replaces the sapphire of simple image capture.
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